MoneyMe Freestyle Virtual Mastercard
Campaign concepts for new client acquisition
Services provided
New client acquisition
Creative conceptualisation
Content and copywriting
Pitch deck production
Client presentation
MoneyMe is a digital financial service company that offers fast
and easy credit products to tech-savvy Australian consumers
and businesses. MoneyMe was looking to partner with an agency to produce a digital creative campaign for their Freestyle Virtual Mastercard. They wanted a campaign that takes users from awareness to conversion with creative content that resonates with their audience and has an ‘out-of-the-box’ thinking approach.
Along with the fantastic team at Red Crayon, I helped produce a pitch deck with three creative territories and their potential executions.
The result
The pitch was well received by all the stakeholders from MoneyMe. As a result of the presentation and creative concepts, Red Crayon successfully acquired them as a client and won a retainer to collaborate not just for the Freestyle Virtual Mastercard campaign, but also for other products and the broader brand itself.