Brand Collateral
Services provided
Account management
Creative strategy
Content production
Copywriting
Futurity Investment Group is an independent financial institution, helping families and individuals plan and save for lifelong education objectives.
Red Crayon, the Australian agency I worked with, was engaged by Futurity Investment Group to develop a suite of assets to assist in launching their new brand in market.
The brief was simple, take complex and intricate product information and turn it into consumable and relatable stories that resonate with the target audience and hero the brand values.
The result
A cohesive and resolved set of brand collateral was produced, ensuring Futurity had a sound platform for advertising and campaigning. The broader team at Futurity was happy with the collateral produced and continued to collaborate with Red Crayon on several campaigns, both B2B and B2C. I remained the key Account Manager and Creative Strategist till I parted ways with the agency.